Still Don't Have a Google+ Page for Your Business?

I work with hundreds of small business owners or their representatives/managers.  Throughout our various meetings during the year, we discuss their digital presence, or where they "rank" on Google.  There is so much confusion for the small business owner and they really don't have the time to constantly study and stay up to date on the changing landscape of the internet.  So, they rely heavily upon my experience, knowledge and assistance to make sure they have their bases covered online.

One thing I have identified for the majority of my clients is that they have not claimed their Google+ page.  I know, you are thinking, "What is that?"  Right?  Well, Google entered into the social media game and over the past year and a half or so Google+ has morphed into a primary player in the social media game.  Also, since it's owned by Google, it is becoming more and more critical to a small business that they have and manage their Google+ page as it is affecting the rank of their website in the organic listings and ads on the Google SERP.

So, what are the benefits to the small business owner?  Here are just a few:

• Ratings & Reviews are all linked back to a page that the business owner can manage, approve or disapprove. Any business owner will tell you that the ability to manage and respond to reviews is critical.
• Coupons & Offers can be posted and shared directly through Google and in the Google local listings through the Carousel feature.
• When searching a local business, the consumer can link directly to the Google+ page and see all those reviews and offers.
• Although Google says that having a Google+ page bears no weight in the SERP results, when logged into my Google account I see more and more Google+ posts in the SERP rankings.

So, hopefully you, as a small business owner see the benefit of claiming and managing your Google+ page.  I'm here to help and assist.  I don't profess to know everything, but I have great resources and can get answers to any questions you may like answered via this blog.

Thanks!