Your Brand & Online Display

What is online display you ask? Well, online display is sort of like having a billboard on the internet except you can actually measure how many times these billboards are seen. You can also measure how many times click them to your website and engage with your business. Types of online display ads can include banner ads, rich media, video, and more. Let me explain.

I have the ability to help you create ad content that is dynamic in nature in that it actually moves on the page. Now, I'm not talking about pop-ups and crazy things moving around in your ad, but rather a subtle movement that catches the eye of the viewer. This is what gets their attention as the images change and move about. Besides, who wants a blah old ad anyhow, right?

Once your ads are created, we load them in to a display network, one of the largest in the US through the Microsoft network and other well-known websites such as yahoo.com, yellowbook.com, parenting.com and thousands more. We also allow you to choose some geographical targeting. This means that if you only want customers within your town, county, state, etc. you can have your ads display only in those areas. A potential customer for your business may live out of the area but may be searching for your type of business in your area and still find your ads. The cool thing though is that as that one customer travels throughout the internet, your ads keep following them so they see your ads over and over again burning that impression into their brain so that when they need your type of business, you are top of mind!

Let's go over a few statistics related to online display:

The current global display advertising market is predicted to reach $25.27 billion this year, with a 36% growth to $34.4 billion in 2013.

The overall internet advertising market, which also includes paid search and internet classifieds in addition to online display ads, will increase around 31.5% from $72.18 billion in 2011 to $94.97 billion in 2013.

If you are planning on creating, enhancing or expanding your brand, online display is strongly advised. In today's modern age, no one can argue that the majority of consumers are online. They may not necessarily buy online, but they are researching and shopping online and online display is part of a branding campaign and will encourage engagement with consumers.

I offer various packages of online display that will help you create, enhance and expand your brand recognition. You may reach me at 304-885-4403 or by emailing info@blazonbrilliantly.com www.blazonbrilliantly.com

Successful SEM Management - What does it really take?

So, today I'm sitting here wanting to write something on my blog but not knowing what topic is most relevant nor where I should begin when out of the blue one of my clients calls me. It's Saturday and sometimes I'll answer client calls on a Saturday but sometimes not. This time though I chose to pick up the cell and see what's going on. Boy was I glad I did!! My client is a local home improvement business and in managing his internet marketing and website we are in a constant flux so that we manage his budget to maximize results. Just before Thanksgiving we'd met for a few hours and gone over some analysis and trending data so that we could increase his calls which had really been dismal of late. Trending said to focus on other things so we built our strategy and went to our analyst and asked her to make some changes. Well, the call today was a huge thank you! What a pleasant surprise to hear from a client whom I've worked with for about 5-6 years and hear that with the few simple changes made by his analyst, his phone is ringing again! In fact, he received two calls just today!! After getting the second one, he called to thank me and say that whatever I did, it worked!! I'm so excited for my clients when the strategies I build and implement for them pay off. My ultimate goal is to help a business owner maximize their marketing investments and reap the rewards financially. This is truly plain out fun!! What did I do that caused such a positive outcome for my client? I simply researched trends for his services, those that are most used this time of year and throughout the coming winter months. With that analysis we could see what people are more likely to search pertinent to his business and we adapted his online marketing strategies accordingly. The pay off for the client is more phone calls as a direct result of his online marketing campaign. So, the lesson here is two-fold: First, when a client calls, think positive and pick up the phone! Two, a well-managed online marketing strategy is imperative to success into today's fragmented marketplace.