I work with hundreds of small to medium business owners or their managing agent as a component to their overall marketing and advertising strategy. Some use my services completely and some just dabble enough to notice the expense but not the results. That's right, results take an investment.
While working with several of my clients it's become apparent that many business owners are finally beginning to think they should have a business website. That is progress, right? However, after the website goes live, then they kind of sit back and think, "Now what?" Well, here's the "now what"!
Having a website is great, particularly if it's an effectively built website designed to convert a browser to a buyer. Website brochures are obsolete. Now, let's go over what to do after getting the website live. If you aren't a business owner who has time or knowledge to do these things yourself, there is help out there. So, here goes:
- Put the web address on every printed material that could end up in a potential customer's hands or the hands of a current customer
- Create an email signature that includes your URL
- Have an SEO professional analyze the site from the perspective of the search engines
- Link all social media to the site and share the site on all social media outlets
- Have any vendors you associate with to put a link to their site to your site
- For quickest rise in rankings, invest in online pay per click ads on Google, Yahoo & Bing - it is important to implement all three major search engines for a fast start
- Submit your URL to Google & Bing - all the rest will follow
- Choose a few listing directories and list your site for free - suggestions are: Yelp, Yellowbook.com, WhitePages.com, Angie's List, Local.com, Yahoo Local, City Search, Manta.
- Set up Google Analytics and apply code to the website so you can monitor traffic
I wish you the best in your business and hope I have given you a little bit of advice to help you monetize your website and increase revenues. Because, after all, you have a website to make money.
