Deadlines create unnecessary pressure from so many angles in my world. I am a professional marketing consultant and sell advertising as I share advice with my clients and prospective clients. In my world, a deadline is a time of a sales cycle that creates unnecessary pressure because there are just so many people out there who just don't respect my time.
For instance, I have a few clients that I actually have called regularly. I actually take time out of my day and call and call and call and email and email and email and I still get the same result, nothing! I'm not bothered to not sell anything. I'm mostly bothered by the fact that people waste my time which is valuable. I have plenty of clients who like me and enjoy working together for the betterment and financial gain to their business.
Deadlines are also brutal because it just seems like technology doesn't like to cooperate when I'm in a rush. I mean, just imagine you are down to the wire and BAM!! The computer just seems to go haywire and nothing works. I normally sit and watch the little circles spin half the day anyhow, but at deadline time, the circles seem to go even slower. Then, a contract that normally takes 10 minutes tops ends up taking an hour and a phone call to get help! Why, oh why??
Invariably that one client whom you have spoken to time and again now calls and says, "Is it too late?" There's one every campaign! Why?? Just make a decision, people! It's the cheapest form of advertising out there so just decide!!
Now, at the same time, I like deadlines. The quicker pace and interactions are actually much more fun than usual. Additionally, it seems like I get more done. Maybe I do. Who knows?
